Gift a Gruffalo

For every Gruffalo book you buy at Eason, one will be donated to a child in need

Eason have teamed up with with Macmillan Children’s Books and Children’s Books Ireland to launch the "Buy One, Gift One" campaign, aimed at nurturing a love of reading in children across the Republic of Ireland.

From June 29, 2026, for 12 months, Eason customers will have the opportunity to make a direct impact on a child's life. For every Gruffalo book sold by Eason in the Republic of Ireland, Macmillan Children's Books will generously donate a copy of ‘Gruffalo Granny’ to ​national charity ​Children's Books Ireland to gift a child in need.

This initiative aims to gift up to 20,000 books, ensuring more children experience the joy of owning their own story.